Equalexchange.coop Fairly Traded Coffee, Chocolate, Tea & Snacks – Equal Exchange

We offer a wide range of fair trade & organic coffee, chocolate, tea, cocoa and snacks direct from small-scale farmers and direct to your door.

Equalexchange.coop Overview

Equal Exchange is a worker-owned co-operative that specializes in fair trade, organic coffee, tea, and chocolate. Its website, equalexchange.coop, provides information about the brand's mission, products, and values. This structural website overview will assess the website's design, audience appeal, functionality, and navigation.

Design:

Equal Exchange's website has a simplistic design, using a white background with neutral brown tones for borders and fonts. The website's navigation menu is located at the top of the page, and the content is structured with large font headings and clear lines separating different sections. The website showcases the brand's high-quality product images and provides links to its dedicated pages.

Audience Appeal:

Equal Exchange's website is appealing to its target audience which is anyone interested in the brand's fair trade and organic products. The audience is inclined to learn about the company's mission, sources, and the impact of their purchases on farmers in developing countries. The website is also informative for those interested in sustainable and socially responsible practices.

Functionality:

The website functions well on desktop and mobile devices with images and text that are easy to view. The website loads at a slower pace, with a page speed insight score of 21, which will require SEO tweaking. The website includes menus for each product category, navigating to product descriptions and purchasing options. The search bar at the top right provides a quick search function for easy navigation.

Navigation:

The top navigation menu is well organized and has featured drop-down menus for information about the brand's sources, transparency, educational resources (e.g., blog, news, reports), sales and offers, and contact information. Each product link navigates to its description and purchasing options. The website's footer includes links to additional resources and related certifications.

Family-Friendliness:

The content of Equal Exchange's website is family-friendly; it has no offensive imagery or written language. The website's focus on social responsibility will appeal to families interested in selecting conscientious consumption.

Overall, Equal Exchange's website structure is informative and well-organized, allowing users to browse, shop, and learn about its fair trade and socially responsible practices. The design approach is simple yet informative, and the website's semantic structure helps the website's audience navigate throughout the site. The website may benefit from SEO optimization to improve its page loading speed.

Equalexchange.coop Rank Summary

Global Rank

380,490

Average Load Time

1.10sec

Links In Count

680

Website Value

$32,850

Audience Geography. Where are equalexchange.coop visitors located?

Country	Visitors
United States US	86.6%
Morocco MA	1.4%
Other	11.9%

Country	Pageviews
United States US	94.8%
Morocco MA	0.3%
Other	4.9%

Country	Rank
Morocco MA	73561
United States US	74189

Where do visitors go on equalexchange.coop?

Subdomain	Pageviews
shop.equalexchange.coop	76.5%
equalexchange.coop	21.78%
other	1.73%

Subdomain	Pageviews per User
shop.equalexchange.coop	4.7
equalexchange.coop	1.8

Subdomain	Reach
shop.equalexchange.coop	67.7%
equalexchange.coop	50.97%

How popular is equalexchange.coop?

Period	Global Rank	Global Rank Delta
past 3 months	380490	-80175
past month	341437	-77363
past week	272163	-98310
yesterday	240292	-103210

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	377561	-102727	1	40%	3.1	10%
30	291194	-174100	14	87%	4.2	70%
7	225818	-39433	2	20%	4.5	-20.28%
1	149143	-314633	38	300%	7	300%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	408151	-74360	12	30%
30	392658	-37651	13	10%
7	321053	-165194	17	50%
1	322514	-7483	2	2%

Equalexchange.coop Website Safety

Overview

Last Updated: 12/27/2024

Overall result - equalexchange.coop is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/27/2024

equalexchange.coop is safe.

Norton ConnectSafe evaluates equalexchange.coop for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 02/22/2019

equalexchange.coop is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

equalexchange.coop is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/26/2021

equalexchange.coop is safe.

McAfee assesses equalexchange.coop for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze equalexchange.coop for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/10/2019

equalexchange.coop child safety is very good.

The WOT calculates reputation of the equalexchange.coop. This reputation system receives ratings from users and information from third-party sources, assesses the equalexchange.coop for safety features and confirms, whether equalexchange.coop is suitable for children.

SSL Information

SSL Checker Tool

Domain	equalexchange.coop
Issuer Organization	Let's Encrypt
Issuer	R3
Algorithm	RSA-SHA256
Valid form	11/07/2022
Expiration	02/05/2023
Signed	Certificate is not self signed
Additional Domains	equalexchange.coop www.equalexchange.coop

Equalexchange.coop Rank History

Alexa Rank shows how popular equalexchange.coop is in comparison with other sites. The most popular site has Alexa Rank equals 1. If equalexchange.coop has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to equalexchange.coop and pageviews on equalexchange.coop over the past 3 months.

Equalexchange.coop Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 54113

ASN Title: FASTLY - Fastly, US

Last Update: 07/29/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 54113
ASName: FASTLY
ASHandle: AS54113
RegDate: 2011-10-04
Updated: 2012-03-02
Comment: http://www.fastly.com/
Ref: https://rdap.arin.net/registry/autnum/54113

OrgName: Fastly
OrgId: SKYCA-3
Address: PO Box 78266
City: San Francisco
StateProv: CA
PostalCode: 94107
Country: US
RegDate: 2011-09-16
Updated: 2017-03-30
Ref: https://rdap.arin.net/registry/entity/SKYCA-3

OrgNOCHandle: FNO19-ARIN
OrgNOCName: Fastly Network Operations
OrgNOCPhone: +1-415-404-9374
OrgNOCEmail: noc@fastly.com
OrgNOCRef: https://rdap.arin.net/registry/entity/FNO19-ARIN

OrgTechHandle: FRA19-ARIN
OrgTechName: Fastly RIR Administrator
OrgTechPhone: +1-415-404-9374
OrgTechEmail: rir-admin@fastly.com
OrgTechRef: https://rdap.arin.net/registry/entity/FRA19-ARIN

OrgAbuseHandle: ABUSE4771-ARIN
OrgAbuseName: Abuse Account
OrgAbusePhone: +1-415-496-9353
OrgAbuseEmail: abuse@fastly.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE4771-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Equalexchange.coop Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: equalexchange.coop
Registry Domain ID: D7879237-CNIC
Registrar WHOIS Server: http://whois.domains.coop/
Registrar URL: http://www.domains.coop/
Updated Date: 2023-05-30T11:57:06.905Z
Creation Date: 2001-07-16T10:21:34.000Z
Registry Expiry Date: 2033-01-30T23:59:59.000Z
Registrar: Domains.coop Limited
Registrar IANA ID: 465
Registrar Abuse Contact Email: violetta@domains.coop
Registrar Abuse Contact Phone: +44.1865403136
Domain Status: ok https://icann.org/epp#ok
Registry Registrant ID: REDACTED FOR PRIVACY
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: Equal Exchange
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province:
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: US
Registrant Phone: REDACTED FOR PRIVACY
Registrant Fax: REDACTED FOR PRIVACY
Registrant Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Registry Admin ID: REDACTED FOR PRIVACY
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Fax: REDACTED FOR PRIVACY
Admin Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Registry Tech ID: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Fax: REDACTED FOR PRIVACY
Tech Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Registry Billing ID: REDACTED FOR PRIVACY
Billing Name: REDACTED FOR PRIVACY
Billing Organization: REDACTED FOR PRIVACY
Billing Street: REDACTED FOR PRIVACY
Billing City: REDACTED FOR PRIVACY
Billing State/Province: REDACTED FOR PRIVACY
Billing Postal Code: REDACTED FOR PRIVACY
Billing Country: REDACTED FOR PRIVACY
Billing Phone: REDACTED FOR PRIVACY
Billing Fax: REDACTED FOR PRIVACY
Billing Email: Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.
Name Server: ns-1514.awsdns-61.org
Name Server: ns-1541.awsdns-00.co.uk
Name Server: ns-291.awsdns-36.com
Name Server: ns-715.awsdns-25.net
DNSSEC: unsigned
URL of the ICANN RDDS Inaccuracy Complaint Form: https://www.icann.org/wicf/

>>> Last update of WHOIS database: 2024-10-08T17:49:21.227Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
equalexchange.coop	23.185.0.2	60

Host	MX Record	Priority	TTL
equalexchange.coop	aspmx.l.google.com	1	14400
equalexchange.coop	aspmx2.googlemail.com	10	14400
equalexchange.coop	aspmx3.googlemail.com	10	14400
equalexchange.coop	alt1.aspmx.l.google.com	5	14400
equalexchange.coop	alt2.aspmx.l.google.com	5	14400

Host	NS Record	TTL
equalexchange.coop	ns-1514.awsdns-61.org	172800
equalexchange.coop	ns-1541.awsdns-00.co.uk	172800
equalexchange.coop	ns-291.awsdns-36.com	172800
equalexchange.coop	ns-715.awsdns-25.net	172800

Host	TXT Record	TTL
equalexchange.coop	MS=CC7928C9F159E7436970C02CD3F26A43EED20238	300
equalexchange.coop	ZOOM_verify_4OJQB1mfRAuTmaWtNV15aQ	300
equalexchange.coop	facebook-domain-verification=44sn9wr6pe8ijdvu01phepefv1br8d	300
equalexchange.coop	google-site-verification=P2A_10010903_10	300
equalexchange.coop	klaviyo-site-verification=SyLvAX	300
equalexchange.coop	v=spf1 include:_spf.google.com include:mktomail.com include:salsalabs.org include:spf.pantheon.io include:servers.mcsv.net include:mailgun.org ~all	300

ns-715.awsdns-25.net
TTL: 900
Email address: awsdns-hostmaster.amazon.com
Serial: 1
Refresh: 7200
Retry: 900
Expire: 1209600
Minimum: 86400

Equalexchange.coop HTML Check

HTML Validation Tool

Errors

Legacy doctype. Expected “<!DOCTYPE html>”.

Attribute “xmlns:content” not allowed here.

Attribute “xmlns:dc” not allowed here.

Attribute “xmlns:foaf” not allowed here.

Attribute “xmlns:og” not allowed here.

Attribute “xmlns:rdfs” not allowed here.

Attribute “xmlns:sioc” not allowed here.

Attribute “xmlns:sioct” not allowed here.

Attribute “xmlns:skos” not allowed here.

Attribute “xmlns:xsd” not allowed here.

The “version” attribute on the “html” element is obsolete. You can safely omit it.

The “profile” attribute on the “head” element is obsolete. To declare which “meta” terms are used in the document, instead register the names as meta extensions. To trigger specific UA behaviors, use a “link” element instead.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Attribute “about” not allowed on element “article” at this point.

Attribute “content” not allowed on element “span” at this point.

Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

Warnings

Attribute with the local name “xmlns:content” is not serializable as XML 1.0.

Attribute with the local name “xmlns:dc” is not serializable as XML 1.0.

Attribute with the local name “xmlns:foaf” is not serializable as XML 1.0.

Attribute with the local name “xmlns:og” is not serializable as XML 1.0.

Attribute with the local name “xmlns:rdfs” is not serializable as XML 1.0.

Attribute with the local name “xmlns:sioc” is not serializable as XML 1.0.

Attribute with the local name “xmlns:sioct” is not serializable as XML 1.0.

Attribute with the local name “xmlns:skos” is not serializable as XML 1.0.

Attribute with the local name “xmlns:xsd” is not serializable as XML 1.0.

Article lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all articles.

Equalexchange.coop Desktop Performance

Last tested: 11/27/2018

Desktop Speed

65%

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Minify JavaScript

Enable compression

Minify CSS

Desktop Resource Breakdown

Total Resources	103
Number of Hosts	29
Static Resources	63
JavaScript Resources	36
CSS Resources	12

Equalexchange.coop Mobile Insights

Last tested: 11/27/2018

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

21%

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Minify JavaScript

Enable compression

Minify CSS

Mobile Resource Breakdown

Total Resources	84
Number of Hosts	22
Static Resources	53
JavaScript Resources	27
CSS Resources	10

Equalexchange.coop Common Typos

www.equalexchange.com
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Equalexchange.coop Fairly Traded Coffee, Chocolate, Tea & Snacks – Equal Exchange

We offer a wide range of fair trade & organic coffee, chocolate, tea, cocoa and snacks direct from small-scale farmers and direct to your door.

Equalexchange.coop Overview

Equalexchange.coop Rank Summary

Equalexchange.coop Website Safety

Equalexchange.coop Rank History

Equalexchange.coop Hosting Information

Equalexchange.coop Domain Registration and Settings

Equalexchange.coop HTML Check

Equalexchange.coop Desktop Performance

Equalexchange.coop Mobile Insights

Equalexchange.coop Similar Audits

Equalexchange.coop Common Typos